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04/10/26 08:26:00
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04/10 08:25 CDT Masters gnomes a hot commodity at Augusta National amid
speculation this is final year of production
Masters gnomes a hot commodity at Augusta National amid speculation this is
final year of production
By STEVE REED
AP Sports Writer
AUGUSTA, Ga. (AP) --- John James arrived at Augusta National an hour before the
gates opened to patrons for the 90th Masters --- all for the purpose of
securing a 13 1/2-inch tall gnome.
"Had to have one," said James, who was attending the Masters from Wyckoff, New
Jersey. "It's a novelty."
This is the 10th and perhaps final year Augusta National will sell the limited
edition gnome, which features the traditional old man with a white beard in
colorful golf attire. Each year's gnome is different, with the 2026 edition
featuring the character dressed in khaki pants with a white-and-green striped
polo shirt and blue vest holding an umbrella in one hand and a Masters-themed
cup in the other.
The gnomes have become wildly popular --- and increasingly valuable --- over
the last decade.
With only about 1,000 available each day, the gnomes regularly sell out within
an hour each morning at the merchandise shop before being restocked the
following day. This year's gnome sells for $59.50 plus tax and is only
available at Augusta National.
It has become a big money-maker for some patrons on the resale market.
The bidding for one gnome on eBay reached $620 on Friday with two days still
remaining in the auction. Another can be purchased directly for $670 plus
delivery cost, but there are dozens of others listed for similar prices.
On Facebook Marketplace, some gnomes are being sold for $800.
Fueling the price is speculation this may be the final year that the gnome will
be produced.
Masters chairman Fred Ridley was asked earlier in the week if this will be the
final edition. He responded by saying, "I've been asking that question for
several years, and they won't tell me the answer. So I can't help you."
When asked if he'd consider selling his gnome, James laughed and said, "Maybe."
"I mean, I just spent more than $1,000 in the gift shop, so from what I've
heard the gnome might pay for all of it," James said. "I'll have to think about
it, but it's definitely an option."
John Van Pay, who came from San Antonio, got caught up in the gnome hysteria
after talking with a friend associated with the LIV tour the night before
attending the Masters. He convinced his son, Bryce, to wake up early and get to
the course, and limited to one per person, they each walked out of the
merchandise shop with a gnome.
"Yeah, we kept hearing about this gnome, and the rumor is it's going to be the
last year they produce them," Van Pay said. "So next thing you know, we are
waiting in line at 7 a.m. to buy this gnome at the shop."
Van Pay said he plans to keep his gnome as a souvenir of his trip to the
Masters, calling it "a great piece of memorabilia" and something that "is going
to look great on the shelf." The younger Van Pay is a little more torn; he's an
avid memorabilia collector, mostly dealing with Funko Pop.
Bryce Van Pay recounted how he recently had a $10 trading card that exploded on
the market and reached $300 in value following the release of the most recent
Marvel movie, only to watch it's worth slip to $100 a few months later. Van Pay
lamented not selling it when it was at its most valuable.
"The Masters gnome is a hot seller and I'm not sure if it's going to go up and
down (in value)," the younger Van Pay said. "There is a lot in circulation
right now (on eBay and other platforms)."
He said given the possibility this is the last gnome produced, the wiser
financial decision might be to hold onto it for a while.
With that, his father jumped in and said: "Well, he's my only son, so he can
sell his now and make money and have mine when I hand it down to him."
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AP golf: https://apnews.com/hub/golf
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