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06/03/26 09:50:00
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06/03 09:48 CDT Nas and Nicholas Britell help tell the story of the NBA Finals
with spot debuting Wednesday
Nas and Nicholas Britell help tell the story of the NBA Finals with spot
debuting Wednesday
SAN ANTONIO (AP) --- The NBA brought in Grammy-winning rapper Nas and
three-time Emmy-winning composer Nicholas Britell to help tell the tale of this
season's NBA Finals.
The league debuted a new spot --- "History is Calling" --- promoting the finals
early Wednesday, hours before the San Antonio Spurs and New York Knicks begin
this year's title series.
Britell --- the composer known for "Succession," "Moonlight" and "Andor" ---
envisioned a piece that the league said, "draws inspiration from the emotional
progression of basketball, from anticipation and momentum shifts to the
defining moments that shape outcomes."
Nas provides the voice, with nods to the 80-year history of the league and what
it takes to get to the NBA Finals. Nas worked closely with Britell on the music
itself, collaborating to shape the final sound of the project.
"Thirty teams start this journey, but only two are left standing," Nas begins.
"The math is simple. The quest, anything but. This isn't just a series. This is
legacy. Everything's on the line, because history is calling. This is the NBA
Finals."
The NBA said Britell's score "marks the first expression of the league's new
signature audio identity," and that Britell and Nas will have an expanded
partnership with the league going forward.
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AP NBA: https://apnews.com/hub/nba
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