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07/28/26 10:45:00
Printable Page
07/28 10:44 CDT FIFA plan for Kushner-backed $20 billion operation to run World
Cup meets fury from Europe's UEFA
FIFA plan for Kushner-backed $20 billion operation to run World Cup meets fury
from Europe's UEFA
By GRAHAM DUNBAR
AP Sports Writer
GENEVA (AP) --- FIFA President Gianni Infantino's plan to create a $20 billion
company running the World Cup with private investors including the Kushner
family was announced Tuesday --- and immediately attacked by European soccer
body UEFA.
"It is not FIFA's to sell," UEFA said in a statement. "None of us are the
owners of football."
Infantino's plans to form FIFA Forward Enterprise (FFE) running competitions
like the World Cup and Club World Cup were first reported by The Times of
London and the Financial Times.
FIFA said in a statement that FFE would raise up to $4.2 billion later this
year to help fund development programs "based on an initial equity valuation of
$20 billion by carefully selecting long-term investors who will purchase
minority, non-controlling interests."
FIFA is working with J.P. Morgan while investors would include Thrive Eternal
launched by Joshua Kushner, whose brother Jared Kushner is a son-in-law of U.S.
President Donald Trump.
The men's World Cup that finished this month only deepened the political and
personal ties between Trump and Infantino, and fueled concerns about those ties
including from UEFA.
"The soul and governance of football are not assets to trade --- especially
with zero transparency as to who gains financially," UEFA said Tuesday,
responding to the reports of selling stakes in FIFA competitions.
FIFA is currently a Swiss-based not-for-profit association of its 211 national
member federations worldwide.
Those 211 members must approve any plan and would get the chance "to access up
to $20 million in one-off capital," FIFA said.
"This is about the democratization of football worldwide," Infantino said in a
FIFA statement.
UEFA, however, said it took reports of the project "extremely seriously. So
should every national Football Association."
"This crosses a line that football's governing institutions should never
cross," said UEFA, which comprises 55 of the FIFA members.
___ AP soccer: https://apnews.com/hub/soccer and AP World Cup coverage
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